To celebrate Military Appreciation month through Indendence Day, booksforbrats.com is offering military organizations including FRGs, family support groups, MWRs, military day care, OMK, DOD schools and other qualifying organizations, $7.99 off the regular retail price of $12.99 for our MADE IN THE USA boardbooks “Daddy, You’re My Hero!” and “Mommy, You’re My Hero!”. Restrictions apply to the offer, but contact us now at booksforbrats@aol.com for more information on how we can facilitate your limited time discount NOW! 
$5 Super Summer Sale for Military Orgs!
Published in May 17th, 2009
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military mom mother’s day ecards!
Published in May 6th, 2009
nobody gives quite so much as mommies in the military community and this mother’s day you can tell her that with a special ecard. whether your mom is a soldier or a military wife, these great booksforbrats.com ecards use illustrations from our children’s books to say THANK YOU! and HAPPY MOTHER’S DAY! to your mom!
click here for our mother’s day e-card selection.
Books for BratsTM Now Made in the USA!
Published in February 7th, 2009
Little Redhaired Girl Publishing and Books for Brats™ Are Proud to Announce That Our Books Are Now Made in the USA!
In print since 2001 and on their third edition, Books for Brats™ “You’re My Hero!” titles are now being manufactured and printed in the U.S.A.
After an extensive 6 year search for a reputable domestic board book printer, Little Redhaired Girl has now moved its entire manufacturing and distribution stateside.
As a parent, I know how important it is to ensure that the products my child is exposed to are of the highest safety, environmental and labor standards,” says author and illustrator Michelle Ferguson-Cohen. ”It is our desire to bring the highest quality product to our readership and we are so proud that our products are now Made in the USA.”
Parents and educators are encouraged to look for the special “Made in the USA” logo (as pictured above) printed on the back cover of all Little Redhaired Girl titles “Made in the USA”.
For more information, contact: booksforbrats@aol.com
quick press links
Published in July 14th, 2008
Here are links to some stories in the press about Books for BratsTM. We are working on a comprehensive press database. Some links will take you away from the booksforbrats.com website:
· A broken life: The brief and tragic story of Kelsey Smith-Briggs- Oklahoman
· American Press Institute; Sources for Parents to Explain War
· Army Wife Talk Radio
· At Ease- Magazine for Military Families
· Billboard - Good Works Michelle Ferguson and War Child
· Bookcatcher Books for Brats Marks 5 Years Helping Children Cope With Deployment
· Commander in Chief – House.com – Tips for Coping with Deployment
· Father’s & Families, the Mike “Radio Dad” Austin Show- Nationally Syndicated Radio 7/15/2004
· Fayetteville Observer – Pioneer Books for Brats Celebrates 5 Years - Fayetteville Observer
· Fox News; Mother’s Day Bittersweet for Military Moms
· Ft. Wayne Sentinel New York woman writes books to help kids with parents in military- 2/2/2004
· Gaston Gazette In the Line of Duty
· http://www.accessmylibrary.com/coms2/summary_0286-22808149_ITM Experts to Discuss Children and Television War Coverage
· KCNC TV CBS 4Denver
· King County Journal Till Daddy Comes Home- 2/8/2004
· Mayport (Jacksonsville) Mirror American Legion Provides Children Cuddly Friend for when Things Get Scary
· Newport News Daily Press Books seek to help children cope with parent deployment 1/17/2004
· Operation Soldier Support
· Sgt. Mom
· Solo-ops- Book Review
· South Ben Tribune Books Help Kids Understand Deployments - 2/10/2004
· Sunday Bergen Record; Knight Ridder NewspapersReassurance for Children of Troops
· Tallahassee Democrat Book helps children cope with parents in the military- 2/17/2004
· TCK International- Resources for Military Kids
· The Arizona Republic Books help children whose parents are in the military- 2/6/2004
· The Celebrity Cafe Review 1/27/2004
· Chicago Tribune, Books Help Military Brats ‘Soldier’ On (lack of books explaining deployment)
· The Chicago TribuneBooks Help Military Brats “Soldier” On
· The Honolulu Advertiser Books help kids deal with parent’s deployment - 2/10/2004
· The Oregon Herald.com
· The Washington Times – Military Children’s Story Told, Dr. Seuss for Military Brats
· Today’s Officer- “(books) reassure and instill a sense of pride in the children of military parents.”
· Tony Fletcher’s IJamming
· U Magazine- USAA Magazine for children “Shades of Blue- – help kids today cope with separation from parent”
· Walla Walla Union-Bulletin
· Wichita Eagle/ Kansas.com Books tell children what ‘deployment’ means
Radio Announcements & Interviews
Published in July 13th, 2008
New York Woman Writes Books to Help Kids with Parents in Military 101.9 The Mix 2/5/2004
KSON 97.3- nationally syndicated radio broadcast of dj’s daughter reading the books! book contest!
KGAB- The Morning Zone with Dave Chaffin and Amy Richards
WBIX BOSTON- Boston Business Journal Morning Show “Dealing with Deployment”
WLOX ABC 13- Biloxi, MS 7/2/2004
Father’s & Families, the Mike “Radio Dad” Austin Show- Nationally Syndicated Radio
Army Wife Talk Radio
Pioneer Books for Brats Celebrates 5 Years
Published in February 15th, 2007
February 15, 2007
BY REBECCA LOGAN
A few years ago, when I was a Family Readiness Group leader, I stumbled across two books on the Web. New at that time, they were about the military and were called “Daddy You’re My Hero” and “Mommy You’re My Hero.” So I ordered two of each — one set to give as prizes and one set to lend out to parents who asked. I also passed out the author’s Web address at a meeting and remember saying something like, “I thought maybe those of you with kids might be interested because I know I personally haven’t seen books like these before.” Fast forward more than four years. The National Military Family Association’s Web site now lists 28 books “for children living the military life.” A few aren’t military specific. But others have titles such as “A Yellow Ribbon for Daddy” and “Daddy’s in Iraq and I Want Him Back.” And there are many more than that on Amazon.com. Cohen I contacted Michelle Ferguson-Cohen, the author of those “My Hero” books to get her take on what seemed to me to be a big increase. She said media executives are certainly paying more attention to military children than when she was shopping for a publisher. Ferguson-Cohen is a former founder and president of a New York and London-based music management and marketing company and the daughter of a retired career military officer. She ended up publishing her own books. “I heard a few things from (traditional) publishers … that the military was not a viable market …” she said. “I had one really large publisher … actually say, ‘We don’t care about those kids.’ And I knew that, because I grew up as one of them and I didn’t have anything like this.”
DIY Reporter
Published in November 9th, 2006
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DIYREPORTER: Tell me about the concept behind the books. MFC: I write all the time. And I’ve been devoting my last few years to writing and I’m workng on a number of projects. Sort of post-9/11 brought a lot of my feelings as an Army brat to the fore, feelings that I wasn’t even aware that I had. And I wrote what was a long poem for kids, because I was very concerned about how children of military personnel were going to be treated. My Dad did two tours in Vietnam and I know how tough the world can be when people feel like making a political point is the most important thing in the world, even more important than a child’s feelings. So I wrote this poem about it that was from a child’s perspective. And I read it to my sister and my mom, and they both cried. And I never share stuff like that, but I’m thinking, this is a children’s book. So my mom sent it to a couple of friends who were married to military friend and they both said, “We wish we had had this for our kids.” DIYREPORTER: Hence the idea was born. MFC: That’s pretty much how it was born. And then I said, I’ve done all this digital and marketing stuff and I build web sites all the time for projects and marketing campaigns that I’ve been doing in the music business. So I thought, I’m going to do this the same way I did my last album project. I’m going to build a web site, make this available for free. I want people to have it right now, because they need it now. And I want to make sure it’s available to everybody who wants it. As many people as can gain access to the web and site. So I did that and within a week, I was just totally overwhelmed. It was, like, “Can I get a book? Where can I find a book?” There is no book! This is it. So within a month I had to start a publishing company, which I’ve never done in my life. I had a record label, I’ve had a publicity company and I’ve had a management company. And I think that helped me in thems of understanding how to do something on my own. I’ve always been an entrepreneur. But publishing was definitely new and I’m still learning the ropes. DIYREPORTER: What’s different about starting a publishing company than starting a record label? MFC: Not a whole lot. I’ve found that the way I’m marketing and selling books, I’ve already gotten experience on the music side. I know how to do bar codes because I’ve sold CDs. There are many things I know how to do because I’ve had a record label. DIYREPORTER : Selling entertainment goods is basically easily mutable. MFC: You’re absolutely right. The only differences were with manufacturing. When I started a record label, that’s where my big learning curve was, too, manufacturing products. And that’s where it’s been on this end, too. DIYREPORTER: So the project timeline is….? MFC: I put it online on January 15th. And I’ve now had a publishing company for about a month. I’m making it available for free and it continues to be available for free. It’s my belief — and it was my belief in regard to music — that it’s not necessary to hold on so tightly to ownership. I don’t think you necessarily sell your intellectual property as the product. I think the product is the product and the intellectual property is what you market. For instance, I was working with a band called Gene, and they had very little money, but we had access to a company that would do webcasts and, essentially, we webcast a live show that was recorded for an album. That was free. Anybody could go online and do that. And it continued to be available online for a while, even after it was streamed, so people could watch it and hear it. It was used as a way to encourage people who were interested and cared to buy an album of that recording. DIYREPORTER: So, if you’re giving away the book, how do you intend to make money from the project? Or do you? MFC: Well, that’s the thing. I didn’t even intend to sell it. By giving away the book for free, I actually found there was a demand for a printed version. People were putting in orders before I even had a book. But it’s important to me that they can have it whether or not they can afford it. Military families don’t make a lot of money. I need to cover my costs. I’d like to be able to pay my expenses. But I don’t want to profit at the exclusion of someone in this community. I want to make sure these books are available for them for free, and they continue to be. I don’t think that’s slowed down sales. I can’t help but go back and forth between this experience and my music industry experience in that I don’t know that making things available for free actually discourages people from buying. I think it’s an excellent promotional tool. I don’t think anybody would have known my books existed if they weren’t available for free. DIYREPORTER: What are you doing, marketing-wise, to get the word out? MFC: It’s all online marketing. I’m only marketing by going in, finding the community, making friends. It’s much easier to do..and this is where it’s not nearly as effective if you’re just some sort of random marketing company pretending to care about something. It’s one thing for me to go into a military community news group and I’m talking to people who are stationed in places I’ve lived or who have had the same life experience that I have. I’m a member of that community. So I think that helps a lot. And that was definitely my experience in music, too. I was a huge fan of the bands I worked with, too. DIYREPORTER: Who were some of the bands you worked with over the years? MFC: I worked with a lot of British bands and DJs and techno stuff. Really tight communities. When you’re marketing to those communities, you learn a lot about targeted marketing. You learn how to find communities and who they are. I worked with a lot of gay-related artists, so I worked heavily in the gay community and the dance community and the international community. So that experience in targeted marketing has been really helpful in regard to this book. But it’s also the fact that I’ve done publicity to a mainstream audience, because the purpose of these books is not just as a product for these children and families, but it’s also in an effort to educate the mainstream public. A sort of representation of this community in the media, even in a children’s book. DIYREPORTER: Do you plan on using this first series of books as stepping stone for a further series? MFC: My next book is going to be about moving. And then I’m working on illustrating a book that I’ve completed that’s not for military brats, but it’s just a children’s books. The beauty of where things stand now, technologically speaking, is that all you do need is your own motivation and commitment to figuring it out. Which is why I can’t figure out why the major record labels can’t figure it out.
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Books for BratsTM Author & Creator Michelle Ferguson-Cohen to Appear at God Bless Ft. Benning Days
Published in October 25th, 2005
Books for BratsTM Author & Creator Michelle Ferguson-Cohen to Appear at God Bless Ft. Benning Days
“Dr. Seuss for Military Brats” Picture Books Help Children Coping with Deployment at Ft. Benning
New York, NY October 25, 2005 — Books for BratsTM creator and author, Michelle Ferguson-Cohen, is scheduled to appear as part of the weekend long celebrations for God Bless Ft. Benning Days. The author, a proud military brat who was born at Ft. Benning, will read her You’re My Hero! titles, especially written for the children of her community , in a series of reading events over two days.
November 18
12:00 – 1:30 Columbus Public Library (Macon Rd.)
2:30 – 3:30 Waldenbooks (Peachtree Mall)
4:30 – 6:30 Barnes & Noble (Whittlesey Blvd.)
November 19
1:00 – 2:00 God Bless Ft. Benning Days (Family Fun Area)
Across the country and the globe, children of military personnel are being confronted with the difficulties of having a parent deployed in the service of our country. Ferguson-Cohen wrote Daddy, You’re My Hero! and Mommy, You’re My Hero! to help military families and children talk about deployment.
The books are unique, because they speak from a child’s perspective. They address issues of separation in a simple manner to assure and comfort small children thereby helping to prevent feelings of helplessness, and provide language to help small children express emotions associated with this event.
Since the titles were first published in 2003, they have made fans of thousands of military children, their families, and are endorsed by educators and childcare professionals. Now with the 2005 release of the new board book editions, children continue to enjoy these picture books and their message of pride.
“Sometimes in the throes of politics, policies and opinions about war, people forget about the children,” says Ferguson-Cohen. “These books are a tribute to these families who can’t forget. This much-ignored community, who need and deserve our compassion and support.”
With “suddenly military” families on the rise and depending on local civilian communities for support, Ferguson-Cohen is pleased that her books are becoming popular in the mainstream and being read in classrooms with children of non-military families.
“Education is always the first step toward understanding,” says Ferguson-Cohen. “In America we have learned to live together through tolerance. Especially as adults, there is much we can do to avoid putting the weight of war on children.”
Ferguson-Cohen is the daughter of a retired Army General who served two tours in Vietnam, as well as the granddaughter of a soldier killed in action during WWII.
The two titles are the first in the Books for BratsTM series for children of parents in military and public service brought to you by Little Redhaired Girl Publishing. As a service to the military, National Guard and Reserve communities, FRGs are given special discounts and a multimedia version of the book is available to read online free of charge to facilitate immediate need.. Books for BratsTM titles are available online at and www.booksforbrats.net and through retailer stores nationwide and online.
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For more information, please contact: booksforbrats@aol.com or 917.640.2844
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